Giant Real Riders
Client: Giant Bicycles Australia
Collaborated with: Leo Burnett Advertising Agency
Build time: 6 weeks
Main Features: Full social site for cyclists - Registration system - Blog
Methodolgy: Giant Australia wanted to create a true social experience for the customers. This site was to be launched inconjunction with a National TV advertising campaign managed by Leo Burnett during the 2011 Tour de France.
Over 10,000 registrations were created during the initial 6 week launch and the site continues to grow.